Who are Plan B?

The Plan B Foundation, Co-Founder | Sedona Wolf Week, Co-Founder & Co-Presenter | I AM WOLF NATION™, Co-Founder

Betsy Klein founded Plan B to Save Wolves in 2016, along with Timon Pratt. Initially leveraging her 25-year background in Marketing and Communications, Plan B's mission was to help other nonprofits that supported wolves and wolf dogs with marketing, development/fundraising, and board development. Under her leadership, the foundation has quickly expanded in both scope and reach, becoming nationally recognized as an extremely effective grassroots animal advocacy organization.

In its brief four-year history, Plan B has been involved with the rescue of 250 wolf dogs and provided much-needed funds to over 30 wolf rescue organizations. They produce Sedona Wolf Week annually with Apex Protection Project, launched I AM WOLF NATION™, and lobby locally, regionally, and nationally for numerous animal welfare and wildlife issues.

As a National Coalition member to End Killing Contests and a member of the Joint Steering Committee, she is currently working alongside other organizations to end killing contests across the nation. Betsy was a key team member that made history by successfully campaigning to end wildlife killing contests in Arizona. The rule banning killing contests, which passed unanimously by AZGFD and the GRRC, will save the lives of thousands of predators and furbearers in Arizona.

Betsy is also a member of the Endangered Species Coalition, where she utilizes her advocacy skills to be a voice for wolves. Betsy is a former District Leader for the Humane Society of the United States, former member of the HSUS AZ Wildlife Team, and the AZ Wildlife Activist Group. Betsy has lobbied in Washington D.C. as part of the Take Action for Animals Conference and continues to lobby in Arizona at various legislative meetings. Betsy was a speaker at the 2018 International Wolf Symposium in Minneapolis, MN, and is often engaged to speak about wolves by other organizations.

Before Plan B, she spent the last 25 years of her professional career in marketing, advertising, and sales promotion, including event planning and execution, sponsorship and relationship development, and public speaking engagements. Over the years, her client portfolio has included well-known international brands, and in 2010, she formed her own company.

The diversity of her background includes working with numerous nonprofit organizations as a Board member, volunteer, project leader, or staff. She was Marketing Chair on the Board of Directors for the Susan G. Komen Breast Cancer Foundation in Orange County, CA, where her leadership team executed the sixth-largest Race for the Cure event in the nation, breaking the previous year's fundraising goal.

Her support of other nonprofit organizations includes the Fine Art Museum of Sedona, Alzheimer's Association, American Heart Association / Relay for Life, Working Wardrobes, and Wolf Connection. Betsy served as Director of Marketing and Development for the Humane Society of Sedona (2012 – 2014).


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